At Smith, more than observe, we participate, getting outside to push limits and experience the thrill first hand. Insights are gathered and put to the test against the toughest competition and in the harshest elements. No one knows this better than our Smith athletes.
The Smith ID collection lets our top athletes work directly with our design team to create graphics that they’re proud to call their own.
The sense of exploration gets Austin going. Traveling the world to snowboard in new places drives him as a professional rider. This year Austin wanted an ID goggle that was subtle and quiet. We created a low-key pattern that is reminiscent of old wool textiles, perfect for Austin to take on his next adventure.
Everyday Desiree draws at least one drawing, kind of like a journal but in illustrations. She keeps track of time passing and memories of the day with sketches. Her ID goggle this year is artwork created specifically for this project. The trees are the forests of her home in Bend, Oregon.
XAVIER DE LA RUE
It takes a little bit of a dark side to descend the crazy lines Xavier rides. For the second year in a row, we paired Xavier with artist and Smith family-member, Axel Geittmann. Axel’s artwork has a dark, rebellious side. Putting ink to paper, Axel draws finely-lined characters from your nightmares.
Elena is a balance of progression and keeping it classic. Double corks and boned out methods. Power and beauty. She wanted her ID goggle to reflect that. A fun animal print combined with a modern ombre technique. It’s good to find balance.
One of the most inventive snowboarders ever, Scott isn’t afraid to have some fun with his goggles. Inspired by the color of early-90’s snowboard culture, his ID goggle is also part of our Archive Collection. Scott hand-selected a graphic from the Smith vault to help celebrate his better part of a decade with Smith and Smith’s 50 years.