A previous ISPO finalist in the Sportswear category, Swedish brand Eivy have catapulted into one of Europe’s best selling female specific sportswear brands. Specialising in women’s base layers, street wear and active wear, Eivy set the standard of what women want to wear on and off the mountain.
With extensive organic growth and a growing demand from the UK and Ireland, Eivy have now appointed the UK’s leading action and board sports distributor, Ultra Sport Europe, as the new and exclusive distributor for the UK and Eire.
‘Our new partnership with Ultra Sport will allow us to strengthen Eivy’s footprint in the UK and Ireland and accelerate the positive trend we currently see all over Europe’ said Martin Fredriksson, Head of Sales and Marketing at Eivy.
Lyndsay McLaren, Eivy Brand Manager for Ultra Sport was equally delighted ‘We’re very excited to introduce Eivy to our markets. When I saw this collection I was instantly drawn to the range. The collection is made up of quality and comfortable base layers with beautiful and unique prints, stylish street and active wear and a range of accessories, which I personally can’t get enough of.’
Ultra Sport will be showcasing the Eivy FW16 Collection at their showroom in Castle Donignton, Derbyshire from Jan 5th-8th, their Scottish showroom at the Holiday Inn Express Edinburgh, City West on Jan 14th-15th and at Slide in Telford from 19th-21st January. Eivy will also be at ISPO in Munich from 24th-27th January.
Eivy was founded in 2009 and is the brainchild of Swedish traveller, snowboarder, surfer and fashion designer Anna Vister. The idea came to life when packing for a six month stay in St Anton, Austria. With a desire to travel light and look good, she came up with the idea of base layers that look and feel so great that you’ll wear them not only while riding, but at the aprés-ski, to the gym, while hanging out at home and even to the club. Visit the Eivy Website for more details.