At the start of January UK based action and board sports distributer Ultra Sport Europe opened their 2016 Winter Showroom located in Castle Donington, Derbyshire.
Showcasing the 16/17 collections from their Winter brands, Nitro, Arbor, L1 Outerwear, POW Gloves, Northwave, Drake, Bern Unlimited, Smith Optics, Contour, Black Eye Lens, hä? and Eivy, retailers were invited to spend to spend quality, uninterrupted time familiarising themselves with the products on offer ahead of the busy trade show season. 
‘The showroom was a huge success,’ said Lyndsay McLaren, Ultra Sport Brand Manager. ‘With the undivided attention of all our Brand Managers –  in one place, at one time – our customers were able to get a first hand look at all the new kit as well as get to meet the Ultra Sport HQ team.  They were also able to enjoy a free lunch from our lovely local Deli. Thanks to everyone who has attended thus far.’

The showroom is open until March this year and with a central location, just 2 miles off the M1 (Junction24), is within easy reach for most.  Those who travel from further afield are invited to stay over and join the team for a local delicacy – a Curry!

For more information, or to book an appointment, please visit or contact Ultra Sport – 01332 813150,

Make sure to check out the video tour of the showroom below courtesy of  Ben Holmes Media.

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Nitro - USE Showroom
Arbor - USE Showroom